{"id":126389,"date":"2019-09-30T08:24:33","date_gmt":"2019-09-30T08:24:33","guid":{"rendered":"https:\/\/www.geoplastglobal.com\/insights\/only-you-can-make-the-change\/"},"modified":"2020-03-25T18:29:26","modified_gmt":"2020-03-25T18:29:26","slug":"vous-etes-ceux-qui-peuvent-apporter-un-changement","status":"publish","type":"post","link":"https:\/\/www.geoplastglobal.com\/fr\/blog\/vous-etes-ceux-qui-peuvent-apporter-un-changement\/","title":{"rendered":"Vous \u00eates ceux qui peuvent apporter un changement"},"content":{"rendered":"Geoplast est une id\u00e9e originale de Mirco Pegoraro, le concepteur de produits et le PDG. Ses parents \u00e9taient les propri\u00e9taires d\u2019une entreprise de recyclage de plastique et un jour, dans la vingtaine, il les demanda: \u201c Pourquoi ne fabriquons-nous pas quelque chose avec ce plastique?\u201d Et il a, donc, fait un choix le plus insolite : il a d\u00e9cid\u00e9 de fabriquer des <a href=\"https:\/\/www.geoplastglobal.com\/fr\/produits\/\" rel=\"noopener noreferrer\" target=\"_blank\">produits<\/a> qui peuvent am\u00e9liorer la durabilit\u00e9 dans le secteur de la construction. \r\n\r\nAujourd\u2019hui, mon travail en tant que le Directeur Marketing du Geoplast consiste \u00e0 inciter les parties prenantes de la construction \u00e0 utiliser les produits Geoplast. J\u2019ai le luxe par le fait que mes objectifs ne sont pas domin\u00e9s par mes revenus. Cela me permet de me concentrer plus sur un changement r\u00e9el dans l\u2019industrie de la construction, un changement que le monde entier demande chaque jour \u2013 la <a href=\"\/?tag=sustainability-fr\" rel=\"noopener noreferrer\" target=\"_blank\">durabilit\u00e9<\/a> and la <a href=\"\/?tag=resilience-fr\" rel=\"noopener noreferrer\" target=\"_blank\">r\u00e9silience<\/a>. \r\n\r\nCependant, malgr\u00e9 le soutien des m\u00e9dias, de la science, des personnes c\u00e9l\u00e8bres, des politiciens et, et en principal, de tous les gens que je rencontre, il semble incroyablement difficile de faire un v\u00e9ritable changement. Selon les m\u00e9dias, le monde est en train de changer radicalement, mais la r\u00e9alit\u00e9 n\u2019est nulle part \u00e0 proximit\u00e9. Nous se trouvons coinc\u00e9s dans de longues discussions sur le changement d\u2019une petite partie d\u2019un projet. M\u00eame les professionnels les plus d\u00e9vou\u00e9s d\u00e9ploient tr\u00e8s peu d\u2019effort pour mettre en \u0153uvre de nouvelles technologies durables, alors que la production de construction mondiale augmente rapidement sans aucune garantie de durabilit\u00e9. \r\n\r\nApr\u00e8s des ann\u00e9es pass\u00e9es \u00e0 mon pr\u00e9sent emploi, ma conclusion est qu\u2019il n\u2019y a pas de conspirations, mais seulement un travail ardu pour communiquer \u00e0 chaque partie prenante en fin de les aider \u00e0 apporter des changements eux-m\u00eames. Chaque nouvelle partie prenante repr\u00e9sente pour moi une nouvelle bataille \u00e0 gagner. Et chaque partie prenante repr\u00e9sente un obstacle d\u2019un changement potentiel. Les m\u00e9dias et l\u2019opinion populaire n\u2019aident malheureusement pas. Les m\u00e9dias ne repr\u00e9sentent pas le vrai changement, ils ne font que masquer le manque de changement. Cela nous trompe \r\ntous, y compris moi, que quelque chose d\u2019important se passe, alors que rien ne se passe vraiment. \r\n\r\nOn a construit plus de b\u00e2timents non-durables que jamais et, \u00e0 moins que chacun de nous ne fasse un effort pour apporter un changement l\u00e9ger en faveur de la durabilit\u00e9, cette tendance ne s\u2019arr\u00eatera pas. C\u2019est \u00e0 nous tous, qui travaillons dans l\u2019industrie de la construction, d\u2019effectuer ce changement. On ne peut pas solliciter ce changement aux m\u00e9dias, aux personnes c\u00e9l\u00e8bres et aux politiciens, mais aux architectes, aux ing\u00e9nieurs, aux investisseurs, aux constructeurs et aux certains commer\u00e7ants. \r\n\r\n\r\n<h3>Lire plus d&rsquo;opinions<\/h3>\r\n<a href=\"https:\/\/together.geoplastglobal.com\/three-rules-of-innovation-in-the-construction-industry\/\" rel=\"noopener noreferrer\" target=\"_blank\">Trois r\u00e8gles d&rsquo;innovation dans l&rsquo;industrie de la construction<\/a>\r\n<a href=\"https:\/\/www.geoplastglobal.com\/fr\/insights\/rapport-pour-lannee-2019-du-wwf-sur-la-pollution-par-les-dechets-plastiques-questions-critiques-et-plan-daction\/\" rel=\"noopener noreferrer\" target=\"_blank\">Rapport pour l\u2019ann\u00e9e 2019 du WWF sur la pollution par les d\u00e9chets plastiques: questions critiques et plan d\u2019action<\/a>\r\n<a href=\"https:\/\/www.geoplastglobal.com\/fr\/insights\/consommation-denergie-dans-la-production-de-beton\/\" rel=\"noopener noreferrer\" target=\"_blank\">Consommation d\u2019\u00e9nergie dans la production de b\u00e9ton<\/a>\r\n<a href=\"https:\/\/www.geoplastglobal.com\/en\/insights\/how-can-geoplast-reduce-climate-change-by-2030\/\" rel=\"noopener noreferrer\" target=\"_blank\">Comment Geoplast peut-il r\u00e9duire les changements climatiques d\u2019ici 2030?<\/a>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Geoplast est une id\u00e9e originale de Mirco Pegoraro, le concepteur de produits et le PDG. Ses parents \u00e9taient les propri\u00e9taires d\u2019une entreprise de recyclage de plastique et un jour, dans la vingtaine, il les demanda: \u201c Pourquoi ne fabriquons-nous pas quelque chose avec ce plastique?\u201d Et il a, donc, fait [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":125304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1721],"tags":[1676,2567,1725,2153],"class_list":["post-126389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture","tag-durabilite","tag-opinion-fr","tag-resilience","tag-resilience-urbaine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vous \u00eates ceux qui peuvent apporter un changement &#8211; Geoplast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geoplastglobal.com\/fr\/blog\/vous-etes-ceux-qui-peuvent-apporter-un-changement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vous \u00eates ceux qui peuvent apporter un changement &#8211; Geoplast\" \/>\n<meta property=\"og:description\" content=\"Geoplast est une id\u00e9e originale de Mirco Pegoraro, le concepteur de produits et le PDG. Ses parents \u00e9taient les propri\u00e9taires d\u2019une entreprise de recyclage de plastique et un jour, dans la vingtaine, il les demanda: \u201c Pourquoi ne fabriquons-nous pas quelque chose avec ce plastique?\u201d Et il a, donc, fait [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.geoplastglobal.com\/fr\/blog\/vous-etes-ceux-qui-peuvent-apporter-un-changement\/\" \/>\n<meta property=\"og:site_name\" content=\"Geoplast\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/geoplast\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-30T08:24:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-25T18:29:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.geoplastglobal.com\/wp-content\/uploads\/2019\/09\/Geoplast-Angarano-Chicocki.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1240\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nikola Tosic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Geoplast\" \/>\n<meta name=\"twitter:site\" content=\"@Geoplast\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikola Tosic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.geoplastglobal.com\/fr\/blog\/vous-etes-ceux-qui-peuvent-apporter-un-changement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.geoplastglobal.com\/fr\/blog\/vous-etes-ceux-qui-peuvent-apporter-un-changement\/\"},\"author\":{\"name\":\"Nikola Tosic\",\"@id\":\"https:\/\/www.geoplastglobal.com\/fr\/#\/schema\/person\/0feabc79985006722a394123a98c8065\"},\"headline\":\"Vous \u00eates ceux qui peuvent apporter un changement\",\"datePublished\":\"2019-09-30T08:24:33+00:00\",\"dateModified\":\"2020-03-25T18:29:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.geoplastglobal.com\/fr\/blog\/vous-etes-ceux-qui-peuvent-apporter-un-changement\/\"},\"wordCount\":535,\"publisher\":{\"@id\":\"https:\/\/www.geoplastglobal.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.geoplastglobal.com\/fr\/blog\/vous-etes-ceux-qui-peuvent-apporter-un-changement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.geoplastglobal.com\/wp-content\/uploads\/2019\/09\/Geoplast-Angarano-Chicocki.jpg\",\"keywords\":[\"Durabilit\u00e9\",\"Opinion\",\"Resilience\",\"R\u00e9silience urbaine\"],\"articleSection\":[\"Architecture\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.geoplastglobal.com\/fr\/blog\/vous-etes-ceux-qui-peuvent-apporter-un-changement\/\",\"url\":\"https:\/\/www.geoplastglobal.com\/fr\/blog\/vous-etes-ceux-qui-peuvent-apporter-un-changement\/\",\"name\":\"Vous \u00eates ceux qui peuvent apporter un changement &#8211; 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